Pricing

At a glance

What I check

Your website, Google listing, directory listings, job postings and what AI assistants say about your practice, all from the outside.

The conversation

Twenty minutes with you at your office, plus five to ten minutes with your office manager if they’re free.

How it ends

An audit proposal, if there’s a real reason for one. If there isn’t, a one-page note that says so.

Your part

Nothing ahead of time. No forms, no reports to pull.

Both questions

$800 flat, when both need a deep look. You’ll know which before you pay.

Extra locations

$160 for each, up to three locations in total.

Same price either way

The fee doesn’t change with what I find, and it isn’t credited toward later work, so I’m never paid more for finding problems.

What’s included

A quick look at everything, a deep look where the first look pointed, one afternoon at your office (two if both questions go deep), and the findings in person after your last patient.

Founding practices

The first five audits are free while I build case studies with practices here.

Payment

After the founding audits, in full before work starts. Once work starts it’s non-refundable, and if I don’t deliver, you get back the part I didn’t.

If you’re fine

You hear that first, with the proof and your baseline.

Most fixed-price projects run between $400 and $1,500. Before you approve anything, you see the price, what it covers and how it will be checked.

60-day check

Part of every project: whether the fix held, and whether the number it was meant to move actually moved. Search and AI-answer projects get a second check at 90 days.

Hourly work

Anything that doesn’t fit a fixed price gets a written estimate and a not-to-exceed amount first. If my estimate is wrong, I absorb anything above it.

Payment

Half up front and half when the fix goes live. Projects under $1,000 are paid up front.

Beyond your tools

I name a standard tool you’d buy in your own name, with no commission to me. If nothing fits and the task keeps eating hours, I quote a small tool built in your own accounts. You decide either way.

Your own vendor

Every project comes with a written spec your own vendor could build from, and I can still run the 60-day check.

A long list

Many one-time fixes become one larger, phased project. Never a monthly plan just because the list is long.

Print and ads

Quoted only as part of a campaign, $250 to $1,200.

I recommend it only when something needs checking every month to stay fixed, like callbacks after missed calls, or whether the unconfirmed list actually gets called. Most practices won’t need it.

How it’s priced

One quote with a fixed price for each line, so you see exactly what each part covers. $250 a month minimum.

What’s included

The monthly checks and report, small fixes under about an hour, a quarterly recheck, a check after any big change, and a quarterly look at your software spend and renewals.

Quick asks

Requests under 30 minutes are included, up to an hour a month.

Billing

Card on file, billed on the 1st. The first month is prorated. If an invoice is seven days past due, work pauses until it’s paid.

Stepping down

After three months with nothing broken or slipping, I tell you whether you can step down.

Leaving

Month to month, with 30 days’ notice. You keep everything.

Onboarding

Free during my founding period. After that, a flat one-time fee per location, quoted with your monthly price.

Price changes

Founding clients keep their price for good. For everyone else, the price stays fixed while you’re subscribed, changes only if the scope does, and is reviewed once a year with 60 days’ notice.

Rechecks and the quarterly re-run

What I don’t do on price

• No commissions or referral fees, in either direction.
• No reselling. You pay software vendors directly, in your own name.
• No discounts to close. If a quote is too big, I cut the scope instead.
• No guarantees of patients, revenue or hours. I promise what I control: a straight answer, labeled numbers and a check at 60 days.
• No surprise work. Anything outside the agreed scope is priced and approved first.